My father has always run his own business. One of the most important lessons I learned from him was that consistency of purpose is key. If there was something that I wanted to achieve, build it from ground up. Have a serial entrepreneurial spirit and believing that everyone has value are key to what makes […]
I can’t count how many times people say that they dislike marketing. That it seems like a sleazy, skeazy, manipulative way to generate a sale. As technology changes and we learn more about what the customer actually wants, and what I like to call Modern Marketing has evolved. So throw out your sleazy marketing thoughts […]
Facebook, Twitter, Instagram, Snap Chat, LinkedIn, Google+, YouTube, Periscope, and so many more. It’s hard to keep up with all of them. But here’s the good news, you don’t have to. So how do you know which social media outlets to attack first? Enter a plan. Doing the research to find out where your customers […]
I love minimalism. After moving from apartment to apartment and finally across the country you really realize how much clutter and ‘stuff’ seems to pile up over the years. It’s incredibly refreshing to find yourself with fewer things. Just the basics are really required. There’s less stress in being able to find things, there’s no […]
Over the past few months I’ve had more calls about search engine optimization (SEO) then ever before. Some have gotten a website designed for a very low cost and are wondering why their site isn’t showing up on search engines. Others are trying to improve their status so that they can grow with the times. […]
Defining your target market can sometimes be a difficult thing to do. Many people think well isn’t everyone my customer?! As Seth Godin says simply: “Everyone is not your customer.” The best way to be able to market your product or service is to understand exactly who it is that you will be talking to. […]
As society turns to a digital world and people enjoy the flexibility of working from home, how do you know what you’re getting into when you hire an online consultant? So many people put smoke and mirrors as their business face and it’s difficult to tell whether you are being told truth or lies. So […]
The marketing mix or the 4 P’s of marketing: Product, Price, Place and Promotion, were developed in 1948 and were easily described as the launching pad of your marketing plan. You simply couldn’t have a plan without completing the 4 P’s. The question is, are the 4 P’s still relevant? I would say yes, absolutely! […]
I could never imagine my life without setting goals. It’s how I focus on what’s really important, that deadlines are met, and ensures I’m having fun along the way. Did you know that goal-setting is one of the most searched keywords ever? It’s a wonder that there’s loads of books, a bazillion blog posts and […]
Imagine that your customers have a difficult time understanding what you are offering and how it could benefit them. Too many times content is over complicated. Keeping the customer in mind is forgotten when we decide how to market a service or product. We get so wrapped up in our projects and agonize over and […]
The marketing plan is often overlooked. Websites are designed, social media posts are created, corporate brochures are printed, all without a strategic plan. You may ask, Why is this plan so important? “It does not do to leave a live dragon out of your calculations, if you live near him.” J.R.R. Tolkien A marketing plan […]
I can’t count how many times people say that they dislike marketing. That it seems like a sleazy, skeazy, manipulative way to generate a sale. As technology changes and we learn more about what the customer actually wants, what I like to call Modern Marketing has evolved. So throw out your sleazy marketing thoughts and […]
