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One thing I’ve observed in my two decades working in marketing is that business owners/nonprofit staff tend to either love it, or hate it. When they love it? They go all in and show up consistently. And when they don’t? Either not much gets shared or it happens reluctantly (and no-one enjoys doing anything reluctantly!) […]
Many businesses and non-profits have a love-hate relationship with marketing and selling.While they of course understand the importance of generating revenue/funding, they often don’t resonate with traditional marketing advice that can feel ‘slimy’ and ‘pushy’ and this resistance often stops them from putting themselves out there and shouting about their services/cause from the rooftops.The fact […]
In an era where the consumer is more informed and discerning than ever, small businesses and non-profit organizations should strive to promote their services ethically and responsibly. Ethical marketing is a powerful approach that involves honest, clear, and respectful communication that respects the rights of consumers and the societal impact of marketing practices. One way […]
Ethical marketing is the practice of promoting products or services in a way that is truthful, transparent, and respects the customer’s rights and values. It involves taking into account the social, environmental, and cultural impact of marketing strategies and ensuring that they align with ethical principles and values.Here are a few tactics you can implement […]
We want to keep it simple. Here are 3 important Instagram updates you need to know about this week to help streamline your systems.
Meaningful marketing means caring for your community in a way that extends beyond the basic customer and seller relationship, and into the realm of community support.
Customer care and customer service are not interchangeable terms. If you want to move your customers down the funnel, it’s time to level up your care strategy.
Outsourcing your marketing is likely the best time-saving, cost-effective, and results-wielding strategy for your business.
Follow these 3 exercises to see improved social engagement and an uptick in website visitors.
Most businesses here in BC have been affected by COVID in one way or another, especially those reliant on tourism. Have no fear, help is near! Glad to see you found this blog post because we love to help. Let’s get down to the details, the big financial help that’s available to you through grants […]
My father has always run his own business. One of the most important lessons I learned from him was that consistency of purpose is key. If there was something that I wanted to achieve, build it from ground up. Have a serial entrepreneurial spirit and believing that everyone has value are key to what makes […]