Words by Louise Stanway
If you’re a small business owner with a modest budget to play with, hiring a full-time marketer might not be the best move. You invest valuable time and money into your employees–so what happens if you’re not satisfied with the work you’re getting in return?
Working with a marketing agency isn’t right for everyone, but it might be a better fit for you than you think. In fact, it’s likely the most cost-effective, resource-saving and results-wielding strategy for your business. Here’s why.
Finding qualified employees is hard
In Canada and the US, “The Great Resignation” is far from over. In the quest to find a better work/life balance, many employees are being selective on where they work–and they’ve got of options. Job vacancies in Canada climbed to 957,500 in the first quarter, the highest quarterly number on record.
If you’re operating out of a small (or seasonal) town, then the chances of finding a great fit for your team are even lower.
There’s some good news, though.
There are many qualified, experienced industry professionals ready to work on a contractor basis through marketing agencies like Moxie. Not only do we fully understand marketing in the small-business and non-profit space, we actually specialize in it. You can feel comfortable knowing your brand is in good hands–without the extensive training, supervision, or lump salary payment.
Hiring an agency will save you money
An annual salary of anywhere from $40-100k+ for an industry professional is no small expense. And, on top of the challenges of attracting quality workers in the current climate, it’s important to consider the added onboarding costs of healthcare benefits, CPP contributions, sick pay, and more.
Depending on the marketing agency, your deliverables, and how much you can set aside for salary, working with a marketing agency can save you money on staffing. Like us, most agencies offer a variety of packages to suit many budgets. If you are working with a smaller budget, you could choose to focus on a certain time period, or a specific campaign that will require the most promotion.
But real financial security comes with the diverse skillset of an agency. You can rest easy knowing your marketing is in qualified hands.
You’re guaranteed specialized knowledge and skills
When you hire an agency, you know what you’re getting; an extremely high level of expertise. At Moxie, have a team of dedicated professionals each with a strong skill set in different areas–branding, social, web, content, design–and we’re passionate about seeing small businesses like yours thrive.
But why take our word for it? Meander through our portfolio of recent projects to see what we’ve been up to lately. To find out about our rates and how we can be a help to you and your business, simply drop us a note here.
Are you struggling with social? Posts not having an impact? Together we’ll transform your social savviness so you can reach your goals and have fun along the way. You’ll get the tools, direction and support you need to see real change, get those sales get outside! Ready?