What Is Meaningful Marketing And Why Does It Matter?
Over the past few weeks, we’ve been talking a lot about meaningful marketing. We want to dive a little deeper into unpacking what we mean by this.
To us, meaningful marketing is about making your marketing conscious, collaborative and fun. It is a guiding principle for everything we do at Moxie. At its core, it means living true to the values and the purpose of your business and making sure that all of your communication, output and processes are aligned.
It means caring for your community in a way that extends beyond the basic customer and seller relationship, and into the realm of community support and offering true value to your customers’ lives. You’re just as focused on building a loyal customer base of brand advocates as you are on ringing the cash register for the first time.
So why are we so focused on this approach? It’s simple. Because we’re sick and tired of the pushy, sales-y marketing of the past. After all, we firmly believe marketing doesn’t have to be an icky word.
Our goal with our products and services is to enrich the communities we live in. The communities that have given us so much; a home we can happily work, live and play in. Plus, we want to keep this love spreading by teaching you–for free–to have fun with your marketing in a way that feels true to you.
Are you struggling with social? Posts not having an impact? Together we’ll transform your social savviness so you can reach your goals and have fun along the way. You’ll get the tools, direction and support you need to see real change, get those sales get outside! Ready?
