The Story Behind the Human Who Thinks it’s Cool to Care.

Hi and welcome.

I’m Maggie, the proud president of LUMADU.

I’m a strategist and business and leadership coach and consultant for nonprofits, social enterprises and small soulful business owners.

I’ve been working in the wonderful world of marketing for over two whole decades (!!!) and have been specifically supporting big-hearted and values-led nonprofits and organizations to market themselves and their causes, honestly, ethically and effectively for 11 years as the founder of Moxie.

In more recent times I’ve merged my experience and passion for ethical marketing, with leadership coaching (I trained through CoachingEvolved), helping to take the leaders I work with on a deep journey within, so that they can then market their work, spread their message and grow their cause even more authentically and innovatively, and in a way that feels like the perfect fit for them.

In early 2024 my father passed away, leaving me his business consulting company, LUMADU. As he as my mentor, and driving force in entrepreneurship, I decided to merge LUMADU and Moxie. Uplifting the best of both and letting go of what no longer felt aligned.

Particularly passionate about animals, the environment and building local community, I’ve had the honour of working intimately alongside incredible causes like the Revelstoke Bear Aware Society, the Environmental Sustainability Rotary Action Group and the Outdoor Recreation Council of BC.

In my spare time (when I’m not out in nature), I volunteer as Director with the BC Chamber of Commerce, and am an active Rotarian.

As someone who’s deeply passionate about giving back to the community, supporting these causes lights me up!