Branding

I often get asked why it’s so important to have a uniform look across all of a company’s marketing materials, from business cards, to websites to your print material. Many times brochures are designed separate from a website and they tend to come out looking nothing alike. But why is that such a bad thing? […]

Brand strategies seem to change by the day. With social media avenues, content marketing, and the changing demographics and younger generations that are coming up, it’s easy to get lost when putting together a brand strategy. I think Tony Hsieh sums it up nicely with his to the point statement of “your culture is your […]