In an era where the consumer is more informed and discerning than ever, small businesses and non-profit organizations should strive to promote their services ethically and responsibly. Ethical marketing is a powerful approach that involves honest, clear, and respectful communication that respects the rights of consumers and the societal impact of marketing practices. One way […]
Why you should: Crafting a brand message is essential for creating a memorable and meaningful brand that engages customers, builds trust, and drives business success. It sets the tone for your brand’s communication and helps shape the overall perception of your business in the market. Why is this important:Differentiation:In a crowded marketplace, a well-crafted brand […]
I often get asked why it’s so important to have a uniform look across all of a company’s marketing materials, from business cards, to websites to your print material. Many times brochures are designed separate from a website and they tend to come out looking nothing alike. But why is that such a bad thing? […]
Brand strategies seem to change by the day. With social media avenues, content marketing, and the changing demographics and younger generations that are coming up, it’s easy to get lost when putting together a brand strategy. I think Tony Hsieh sums it up nicely with his to the point statement of “your culture is your […]