Who’s Using Social Media Anyway?
Facebook, Twitter, Instagram, Snap Chat, LinkedIn, Google+, YouTube, Periscope, and so many more. It’s hard to keep up with all of them. But here’s the good news, you don’t have to. So how do you know which social media outlets to attack first? Enter a plan. Doing the research to find out where your customers are interacting on will save you a lot of headache and allow you to focus on only a few of those social media outlets. After all it doesn’t make sense to continuously post on LinkedIn when all your customers are using FaceBook or vice versa.
But why social media in the first place?
You may love it or hate it but either way – it’s where all the people are interacting, getting real answers, from real people to their questions – It’s the new word of mouth.
- 2 billion people utilize some form of social media and that number is expected to grow to 2.72 billion by 2019.
- As of 2014, 71% of online adults use Facebook and Facebook still remains the most popular social media site. However, the younger generation prefers to use more visual social apps such as Instagram and snap chat.
- 2015 is also the first year that people are utilizing social media on their phones more then they do on their desktop or laptop computers (at 51%). Which is also why Google is changing their algorithms again this May to put mobile friendly sites ahead of non-mobile friendly sites in their search engine results.
Social Media Trends
- 70% of Facebook questions are ignored by Companies – this is a great opportunity! When Facebook fans post their questions online, only 30% of them receive answers. If you’re willing to engage customers when you’re competitors aren’t you can separate yourself and stand out.
- Online video will account for 69% of consumer internet traffic by 2017 with more then 1 billion users watching 6 billion hours of video per month on YouTube. Video attracts 3x as many monthly visitors, doubles their time on your site, and increases organic traffic from search engines by 157%.
- The move from earned marketing attention (sometimes called free) to “pay to play”
Who’s Using Social Media and Where?
Your actionable this week: Figure out where your customers are socializing.
I’d love for you to leave a comment and share your social media story.