One of your biggest social goals should be to increase your engagement. Why? Because you simply can’t drive conversions and sales without it. Here are our best tips on how you can easily and quickly drive engagement on the content that you’re already creating.
When crafting copy for social posts, try adopting a conversational tone. 2022 social marketing is all about breaking down the fourth wall—this means connecting with our audiences on a more personal level. Ask questions, or make statements that will provoke a response. To take it a step further still, ask them to leave their thoughts in the comments, or prompt them to tag a friend that needs to see the post.
Create short videos. Thanks to Instagram’s algorithm, Reels are garnering more consistent engagement than any other post type, which gives you access to new people to connect with in addition to your current followers. Between 15-60 seconds in length, these short videos are easy to assemble for most creators—even ones without video editing skills. What’s more, you can cross-post your reel to TikTok and Facebook as fresh content. Be sure to choose the function of your reel before you delve in: is it educational? Aspirational? Witty or funny?
Use polls and quizzes. If we really want to connect with our audience on a more personal level, we need to move from a “passive brand” to an “active brand”. Utilize tools at your disposal, such as Instagram’s polls and quiz features to ask your audience questions that will prompt discussion. Share their responses in an Instagram post or a blog post to keep the conversation going.
Use Facebook groups. Once you’ve shared your content to your feed, try re-sharing it in niche enthusiast groups on Facebook. It’s a great way to get your content in front of a highly targeted audience who are most likely to engage with and share your content.
Launch a contest. Social competitions are a quick and dirty method of boosting your following and engagement. Avoid adding too many steps (as to discourage participation), but make sure you’re asking potential viewers to tag their friends and others who may be interested in the prize. Get tips on how to run a successful social media contest here.
Are you struggling with social? Posts not having an impact? Together we’ll transform your social savviness so you can reach your goals and have fun along the way. You’ll get the tools, direction and support you need to see real change, get those sales get outside! Ready?