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THE JOURNAL
The Journal is where you’ll find our honest insights, free guidance, and hopefully inspiring ideas to help you live an aligned life that feels amazing.
How and Why Making your Marketing Relative is Important
Imagine that your customers have a difficult time understanding what you are offering and how it could benefit them. Too many times content is over complicated. Keeping the customer in mind is forgotten when we decide how to market a service or product. We get so wrapped up in our projects and agonize over and […]
6 Must Have Components in your Marketing Plan even for Small Businesses
The marketing plan is often overlooked. Websites are designed, social media posts are created, corporate brochures are printed, all without a strategic plan. You may ask, Why is this plan so important? “It does not do to leave a live dragon out of your calculations, if you live near him.” J.R.R. Tolkien A marketing plan […]
5 Tips on How to Market with Honesty
I can’t count how many times people say that they dislike marketing. That it seems like a sleazy, skeazy, manipulative way to generate a sale. As technology changes and we learn more about what the customer actually wants, what I like to call Modern Marketing has evolved. So throw out your sleazy marketing thoughts and […]
3 Trends to Keep in Mind when Building your 2015 Marketing Plan
The turning of a new year is such an exciting time. People are celebrating across the globe, coming together to make this lovely planet a better place and making new years resolutions to live a healthier life style. And although these things seem to slide by the wayside as the year progresses, why not make […]
Year in Review and Why it’s Important to Plan for the Future
Every year, around this time as the snow starts to fall and winter gets into full swing, I pull out my “success action plan” and take a look at all of my goals and outcomes accomplished throughout the year and plan for the next. I often get asked how and if I plan for the […]
How to Manage ALL your Social Media Sites?
Have you been wondering if there is an easy way to manage all of those social media sites that you have? Look no further, after testing and using multiple platforms, figuring out the likes and don’t likes, I’ve narrowed it down! But first, lets take a step back and discuss the top social media sites […]
Should Your Marketing Efforts be Transparent?
It’s a pretty good bet that, at some point or another, you’ve asked yourself “are my marketing efforts working?” You’ve probably signed up for Google Analytics, read about what day is best to post on Facebook and tried to track that direct mail campaign that you sent out. But how do you know if it’s […]
5 Brand Strategies that Lead to Success
Brand strategies seem to change by the day. With social media avenues, content marketing, and the changing demographics and younger generations that are coming up, it’s easy to get lost when putting together a brand strategy. I think Tony Hsieh sums it up nicely with his to the point statement of “your culture is your […]
Falling for Festivals… and the top 5 things I learned.
As the fall season arrives I always love the amazing colours, the change in season and best of all everyone getting together around fires and sharing stories. When Amy Flexman, of Flexproductions, approached me in the spring to be part of a new community event to bring people together and launch the fall season I […]
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