Thoughtful Content to Support & Inspire you
THE JOURNAL
The Journal is where you’ll find honest insights, free guidance, and hopefully inspiring ideas to help you live an aligned life that feels amazing and grow the cause that drives you.
DIY SEO Tips and Tricks
Over the past few months I’ve had more calls about search engine optimization (SEO) then ever before. Some have gotten a website designed for a very low cost and are wondering why their site isn’t showing up on search engines. Others are trying to improve their status so that they can grow with the times. […]
Defining Your Target Market the Easy Way
Defining your target market can sometimes be a difficult thing to do. Many people think well isn’t everyone my customer?! As Seth Godin says simply: “Everyone is not your customer.” The best way to be able to market your product or service is to understand exactly who it is that you will be talking to. […]
The Important Concepts of your Brands Image
I often get asked why it’s so important to have a uniform look across all of a company’s marketing materials, from business cards, to websites to your print material. Many times brochures are designed separate from a website and they tend to come out looking nothing alike. But why is that such a bad thing? […]
Are you looking to hire an online consultant?
As society turns to a digital world and people enjoy the flexibility of working from home, how do you know what you’re getting into when you hire an online consultant? So many people put smoke and mirrors as their business face and it’s difficult to tell whether you are being told truth or lies. So […]
Are the 4 P’s of Marketing Still Relevant?
The marketing mix or the 4 P’s of marketing: Product, Price, Place and Promotion, were developed in 1948 and were easily described as the launching pad of your marketing plan. You simply couldn’t have a plan without completing the 4 P’s. The question is, are the 4 P’s still relevant? I would say yes, absolutely! […]
Does your Business have a Social Media Personality?
When you first start using social media there are so many options, from Facebook to Twitter to Instagram to LinkedIn, and they are all used in different ways. So what is the best way to start? Would you start a marketing campaign without a strategy? Likely not. The same goes when you start posting on […]
The Answer to Goal Setting….?
I could never imagine my life without setting goals. It’s how I focus on what’s really important, that deadlines are met, and ensures I’m having fun along the way. Did you know that goal-setting is one of the most searched keywords ever? It’s a wonder that there’s loads of books, a bazillion blog posts and […]
How and Why Making your Marketing Relative is Important
Imagine that your customers have a difficult time understanding what you are offering and how it could benefit them. Too many times content is over complicated. Keeping the customer in mind is forgotten when we decide how to market a service or product. We get so wrapped up in our projects and agonize over and […]
6 Must Have Components in your Marketing Plan even for Small Businesses
The marketing plan is often overlooked. Websites are designed, social media posts are created, corporate brochures are printed, all without a strategic plan. You may ask, Why is this plan so important? “It does not do to leave a live dragon out of your calculations, if you live near him.” J.R.R. Tolkien A marketing plan […]
I BELIEVE IN GIVING BACK
Conservation & community matter, that’s why I make sure my work has a positive impact. When you work with moxie, you’re helping to protect our planet. Nice work, team.
DISCOVER THE MOXIE VALUES→
FREE GUIDEBOOK
Ethical Marketing Practices for Authentic and Sustainable Success.
Ditch the traditional marketing playbook and adopt strategies that not only elevate your ethical standards but also boost your sales or donations so you can focus on making an impact.
I’m ready to break the marketing mold →
DIGITAL SNAIL MAIL
Stay in Touch.
Sign up for digital snail mail & be the first to hear about new launches, free resources & to enjoy our musings on all things ethical marketing, change making & being well.
p.s. No spam, snails don’t eat meat anyway.