Thoughtful Content to Support & Inspire you

As society turns to a digital world and people enjoy the flexibility of working from home, how do you know what you’re getting into when you hire an online consultant? So many people put smoke and mirrors as their business face and it’s difficult to tell whether you are being told truth or lies. So […]

The marketing mix or the 4 P’s of marketing: Product, Price, Place and Promotion, were developed in 1948 and were easily described as the launching pad of your marketing plan. You simply couldn’t have a plan without completing the 4 P’s. The question is, are the 4 P’s still relevant? I would say yes, absolutely! […]

I could never imagine my life without setting goals. It’s how I focus on what’s really important, that deadlines are met, and ensures I’m having fun along the way. Did you know that goal-setting is one of the most searched keywords ever? It’s a wonder that there’s loads of books, a bazillion blog posts and […]

Imagine that your customers have a difficult time understanding what you are offering and how it could benefit them. Too many times content is over complicated. Keeping the customer in mind is forgotten when we decide how to market a service or product. We get so wrapped up in our projects and agonize over and […]

The marketing plan is often overlooked. Websites are designed, social media posts are created, corporate brochures are printed, all without a strategic plan. You may ask, Why is this plan so important? “It does not do to leave a live dragon out of your calculations, if you live near him.” J.R.R. Tolkien A marketing plan […]

I can’t count how many times people say that they dislike marketing. That it seems like a sleazy, skeazy, manipulative way to generate a sale. As technology changes and we learn more about what the customer actually wants, what I like to call Modern Marketing has evolved. So throw out your sleazy marketing thoughts and […]

The turning of a new year is such an exciting time. People are celebrating across the globe, coming together to make this lovely planet a better place and making new years resolutions to live a healthier life style. And although these things seem to slide by the wayside as the year progresses, why not make […]

Every year, around this time as the snow starts to fall and winter gets into full swing, I pull out my “success action plan” and take a look at all of my goals and outcomes accomplished throughout the year and plan for the next. I often get asked how and if I plan for the […]