Burnt out, disillusioned by the online space, and feeling out of alignment – this was me, two years ago. And so, I set out to change the way I was being of service in this world (and ICYMI, Moxie has undergone some pretty big changes this past little while because of it!)From being a traditional ethical […]
Many businesses and non-profits have a love-hate relationship with marketing and selling.While they of course understand the importance of generating revenue/funding, they often don’t resonate with traditional marketing advice that can feel ‘slimy’ and ‘pushy’ and this resistance often stops them from putting themselves out there and shouting about their services/cause from the rooftops.The fact […]
Many businesses and nonprofits share a common challenge (/frustration!) – getting people to take action. For businesses, this is often related to getting people to invest in their services and offerings, and for nonprofits, it’s often related to getting people to change their behaviors and play their part in supporting their mission. In my experience, […]
The one thing that the most sustainable and successful businesses and non-profits have in common? They’re deeply devoted to their social impact strategies and the ways they want to have a positive and meaningful impact in and on the world. In fact, these strategies underpin all of their decision making and action taking. BUT despite […]
Success is not a one-size-fits-all journey; it’s a dynamic and ever-evolving path that requires innovative thinking and a willingness to step outside of the norm. In a world where industries are constantly changing, and the business landscape is evolving at a rapid pace, embracing unconventional strategies is becoming essential to thrive and stand out. Let’s […]
In an era where the consumer is more informed and discerning than ever, small businesses and non-profit organizations should strive to promote their services ethically and responsibly. Ethical marketing is a powerful approach that involves honest, clear, and respectful communication that respects the rights of consumers and the societal impact of marketing practices. One way […]
Why you should: Crafting a brand message is essential for creating a memorable and meaningful brand that engages customers, builds trust, and drives business success. It sets the tone for your brand’s communication and helps shape the overall perception of your business in the market. Why is this important:Differentiation:In a crowded marketplace, a well-crafted brand […]
Welcome to the world of nature-based somatic practices, where we use movement and sensory experiences to connect with the natural environment and promote well-being. Our favourite practices are incredibly powerful tools for improving focus, reducing stress, and boosting creativity – all of which can help you succeed in business.Exercise 1: GroundingTake a moment to ground […]
Ethical marketing is the practice of promoting products or services in a way that is truthful, transparent, and respects the customer’s rights and values. It involves taking into account the social, environmental, and cultural impact of marketing strategies and ensuring that they align with ethical principles and values.Here are a few tactics you can implement […]
Are you aware of your business values? Many entrepreneurs and business owners overlook the importance of values in their operations, focusing instead on practical considerations like financial performance and product development. However, values play a crucial role in shaping your company culture and driving long-term success. What are business values? Business values are the principles, […]
We want to keep it simple. Here are 3 important Instagram updates you need to know about this week to help streamline your systems.
We want to keep it simple. Here are 3 important Instagram updates you need to know about this week to help streamline your systems.