Imagine that your customers have a difficult time understanding what you are offering and how it could benefit them. Too many times content is over complicated. Keeping the customer in mind is forgotten when we decide how to market a service or product. We get so wrapped up in our projects and agonize over and […]
The marketing plan is often overlooked. Websites are designed, social media posts are created, corporate brochures are printed, all without a strategic plan. You may ask, Why is this plan so important? “It does not do to leave a live dragon out of your calculations, if you live near him.” J.R.R. Tolkien A marketing plan […]
I can’t count how many times people say that they dislike marketing. That it seems like a sleazy, skeazy, manipulative way to generate a sale. As technology changes and we learn more about what the customer actually wants, what I like to call Modern Marketing has evolved. So throw out your sleazy marketing thoughts and […]
The turning of a new year is such an exciting time. People are celebrating across the globe, coming together to make this lovely planet a better place and making new years resolutions to live a healthier life style. And although these things seem to slide by the wayside as the year progresses, why not make […]
Every year, around this time as the snow starts to fall and winter gets into full swing, I pull out my “success action plan” and take a look at all of my goals and outcomes accomplished throughout the year and plan for the next. I often get asked how and if I plan for the […]
Have you been wondering if there is an easy way to manage all of those social media sites that you have? Look no further, after testing and using multiple platforms, figuring out the likes and don’t likes, I’ve narrowed it down! But first, lets take a step back and discuss the top social media sites […]
It’s a pretty good bet that, at some point or another, you’ve asked yourself “are my marketing efforts working?” You’ve probably signed up for Google Analytics, read about what day is best to post on Facebook and tried to track that direct mail campaign that you sent out. But how do you know if it’s […]
Brand strategies seem to change by the day. With social media avenues, content marketing, and the changing demographics and younger generations that are coming up, it’s easy to get lost when putting together a brand strategy. I think Tony Hsieh sums it up nicely with his to the point statement of “your culture is your […]
As the fall season arrives I always love the amazing colours, the change in season and best of all everyone getting together around fires and sharing stories. When Amy Flexman, of Flexproductions, approached me in the spring to be part of a new community event to bring people together and launch the fall season I […]
As Thanksgiving approaches here in Canada, many people think about what they are thankful for over the past year. From family and friends to being happy in the life you’re living. For me the list is quite large, but I narrowed it down to my top ten and although they fall more on the unusual […]
