Why Your Message Isn’t Getting Through: The Importance of Understanding Your Audience

Many businesses and nonprofits share a common challenge (/frustration!) – getting people to take action.

For businesses, this is often related to getting people to invest in their services and offerings, and for nonprofits, it’s often related to getting people to change their behaviors and play their part in supporting their mission.

In my experience, many business owners and nonprofits think that the key to getting more people to invest, listen, and take action is to increase their visibility and get more eyes, ears, and hearts on their message…

And while this is a crucial element, this approach will fail if they’re not first crystal clear on who they’re delivering their message to.

Many people start businesses and nonprofits with an abundance of passion and a clear mission in mind BUT they often miss a crucial first step…

Getting to know their audience from the inside out – beyond the superficial demographic details.

The issue with not intimately knowing and understanding the humans you’re trying to speak to? 

• You don’t know how to motivate and inspire them to take action/make a change
• You don’t know their objections to taking action/making a change (so you can’t ease their minds)
• You don’t know how to ‘speak their language’.

Getting to know your audience truly is the first step to ALL business and nonprofit success and it’s something I suggest people revisit at least once a year.

So where to start on your journey of re/connecting with your audience?

I’ve created a free worksheet to get you started here. 

This worksheet won’t just support you to get to know your humans more deeply… 

It will help you identify where your current messaging is falling short and what your humans need to hear from you in order to stop them in their scroll, connect with your brand/cause, and take action.

Enjoy diving into your freebie worksheet – Get To Know Your Audience – here.

To edit the worksheet in Google Docs click “File” and “Make a Copy.” Then save the file in the desired location on your computer.