Top tips & business insights, industry news, case studies, & free advice.
Most businesses here in BC have been affected by COVID in one way or another, especially those reliant on tourism. Have no fear, help is near! Glad to see you found this blog post because we love to help.Let’s get down to the details, the big financial help that’s available to you through grants (yes […]
My father has always run his own business. One of the most important lessons I learned from him was that consistency of purpose is key. If there was something that I wanted to achieve, build it from ground up. Have a serial entrepreneurial spirit and believing that everyone has value are key to what makes […]
I can’t count how many times people say that they dislike marketing. That it seems like a sleazy, skeazy, manipulative way to generate a sale. As technology changes and we learn more about what the customer actually wants, and what I like to call Modern Marketing has evolved. So throw out your sleazy marketing thoughts […]
Facebook, Twitter, Instagram, Snap Chat, LinkedIn, Google+, YouTube, Periscope, and so many more. It’s hard to keep up with all of them. But here’s the good news, you don’t have to. So how do you know which social media outlets to attack first? Enter a plan. Doing the research to find out where your customers […]
One of the things I find most difficult about working from home and managing multiple clients is taking the time to focus on my own business. Not only that, but I find I am often too close to Moxie Marketing that it seems to take me 10 times as long to complete anything for Moxie […]
I love minimalism. After moving from apartment to apartment and finally across the country you really realize how much clutter and ‘stuff’ seems to pile up over the years. It’s incredibly refreshing to find yourself with fewer things. Just the basics are really required. There’s less stress in being able to find things, there’s no […]
Over the past few months I’ve had more calls about search engine optimization (SEO) then ever before. Some have gotten a website designed for a very low cost and are wondering why their site isn’t showing up on search engines. Others are trying to improve their status so that they can grow with the times. […]
Defining your target market can sometimes be a difficult thing to do. Many people think well isn’t everyone my customer?! As Seth Godin says simply: “Everyone is not your customer.” The best way to be able to market your product or service is to understand exactly who it is that you will be talking to. […]
I often get asked why it’s so important to have a uniform look across all of a company’s marketing materials, from business cards, to websites to your print material. Many times brochures are designed separate from a website and they tend to come out looking nothing alike. But why is that such a bad thing? […]
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