The Revelstoke Local Food Initiative is a Non-Profit that hosts a Farmers’ Market Saturday’s in Revelstoke, British Columbia.
Challenge
The Revelstoke Local Food Initiative Farmers’ Market was looking to add additional vendors to their awesome roster for 2022 and attract more visitors to the market with an increased spend, thus supporting the vendors and benefiting the community. Win, win!
Goal
Create a social media & content strategy along with a six-month editorial calendar for the LFI team to capture and engage a new and existing audience.
Outcome
First off, we whipped up a little visual brand refresh for the market with a full suite of collateral for use by the team in their marketing. We crafted a content strategy, editorial calendar, and branded assets, all focused on inspiring, educating, and keeping the audience up to date with market information. Clear calls to action for all communications along with motivational campaign concepts were included to help the LFI team in reaching their targets and improve visitor spend at the market.
Big Win
Recognized and awarded as the most outstanding medium-sized farmers market in 2022 by the BC Farmers’ Markets Association.
“The templates and marketing strategy are making my life much easier and posts are coming together quicker. The message on posts are more informative and diverse.
The logo is great and we actually have a farmer who loves the pumpkin and donated one to a little contest this fall where market visitors guessed the weight of the pumpkin.
The LFI is now following the market and coming up with their own marketing strategy which should tie things together nicely.
The market was recognized as most outstanding medium sized farmers market 2022 and improvements in marketing were part of the success thanks to your work.”
Isabel Kessi, Market Manager, Revelstoke Local Food Initiative