The Revelstoke Local Food Initiative is a Non-Profit that hosts a Farmers’ Market Saturday’s in Revelstoke, British Columbia.

Challenge

The Revelstoke Local Food Initiative Farmers’ Market was looking to add additional vendors to their awesome roster for 2022 and attract more visitors to the market with an increased spend, thus supporting the vendors and benefiting the community. Win, win!

Goal

Create a social media & content strategy along with a six-month editorial calendar for the LFI team to capture and engage a new and existing audience.

Outcome

First off, we whipped up a little visual brand refresh for the market with a full suite of collateral for use by the team in their marketing. We crafted a content strategy, editorial calendar, and branded assets, all focused on inspiring, educating, and keeping the audience up to date with market information. Clear calls to action for all communications along with motivational campaign concepts were included to help the LFI team in reaching their targets and improve visitor spend at the market.