Ever feel like something is ‘off’ with a brand, just not quite right but you can’t put your finger on it? Lack of authenticity in a brand shines through and savvy audiences can spot disingenuous behaviour a mile away. Now more than ever it’s important to invest in your brand. So much more than just a logo, this is the relationship with your customers, it is often the difference between flourishing and failure.
Brand is high on our list of specialties and something we are incredibly passionate about. Our clients have said it’s uncanny how we are able to bring their unspoken ideas to life. We’d love to co-create a badass brand that you’re so proud of, you can’t wait to share it with the world.
Stories can change perspectives more than any data analysis ever could, and they can even transform a commodity product into a meaningful brand.
Brand strategy is one of our specialties. We’ll capture your spirit and craft a brand that finally feels like you. Together we’ll unearth the stories that really matter to create a real connection between your business and your audience.
We’ll create a framework to define your brand’s meaning and message to communicate the brand clearly and consistently so it’s easy to understand. Brand strategy can encompass the following elements depending on your business needs and where you’re at:
Brand Vision & Mission
This is where it all starts to come together. Once you’ve got your brand strategy nailed down, we now know what the story is, what messages matter. The content strategy takes care of how we say it. This work is key to your editorial plans, your social content and makes a tangible difference. Having a plan means that you can be even more creative because you’re not having to stress about the basics.
We’ll define your brands tone of voice, the right channels for your audience, and more specifically, what to say where and when. This is the bread and butter of every in-house marketing team, making sure that you’re always speaking to the overarching brand and meeting those all important business goals.
Identity & Visual Design
Gone are the days of ‘make the logo bigger’. Creative direction is all about building the right aesthetic for your brand to thrive. Think of it as finding the right clothing for your brands personality. You logo, your colour palette, the typography, illustration and photography style are just a few of the key elements in your brands visual identity arsenal.
Brands have many touch points and to manage this we create a toolkit. We put this to work and apply the design where it’s best placed to reach and engage with your target audience. From traditional print and digital media through to social content, environmental and motion design.
Bonus points – we’re creating ready-made brand packs, that are sold once, unique to you and a cost-effective way to get started if you’re a new brand and looking to get going, fast.
Guidelines & Systems
Foolproof your brand with design systems and brand toolkits. Give your team everything they need to create content with minimum chance of screwing it up. Brands need room to grow and breath so we create guidelines that allow you to be creative and have fun, whilst making sure your brand is always recognizable and consistent.
PHENOMENAL CONCEPT/DESIGN & FLAWLESSLY INTEGRATED
“We hired Moxie Marketing to do a brand and label design for a new alcoholic spirit bottle incorporating brand continuity across the products but with a stand out/bold design. Intake process was thorough and in-depth with strong feedback and evaluated milestone /expectations from both of us being well outlined at the initial meetings. Final product was above expectations, right on schedule – phenomenal concept/design and flawlessly integrated our vision into the brand while maintaining all our key values we outlined in the intake survey.
Highly recommend for anyone wanting to stand out in a competitive market and create a unique focus driven brand or concept design.”
JOSH MCLAFFERTY, CEO, PROPRIETOR, MONASHEE SPIRITS DISTILLERY
WHAT WE DO
WHAT WE DO