ESRAG (Environmental Sustainability Rotarian Action Group), an offshoot of Rotary International, brings together members from across the globe with a common mission: empowering the Rotary Family to take actions to sustain the environment and stabilize our climate.
Amplifying Impact through Strategic Communication and Coaching
ESRAG to empowers their members of the Rotary Family worldwide to take actions to sustain our environment, particularly to stabilize our climate.
Being a volunteer-run organization, ESRAG faced the challenge of unifying their online communications and ensuring cohesiveness and effectiveness across multiple regions and websites. To further complicate matters, they needed to integrate a new brand strategy into their communication efforts.
The primary goal was to create a functional global multi-site that not only aligned with ESRAG’s new brand but also remained true to their values and purpose.
Strategy and Execution
Our team provided expert coaching and consulting to guide ESRAG in crafting a strategic communication plan that resonated with their audience and conveyed their core message. We worked closely with the organization to implement a cohesive multi-site structure, making sure each website maintained its unique identity while reinforcing the overall ESRAG brand.
The results were remarkable. ESRAG witnessed a significant increase in website visitors, with recent numbers showing an impressive 46% surge in traffic. This growth is expected to continue as their communication efforts gain momentum.
The success of this communication strategy not only translated into increased engagement but also helped ESRAG strengthen its global network, enabling them to amplify their impact on environmental sustainability initiatives worldwide.
This case study demonstrates the power of strategic communication in unifying diverse efforts and driving positive change. ESRAG’s commitment to their values and the implementation of an aligned brand strategy enabled them to reach a broader audience and achieve greater results in their mission to protect the environment.
KIND WORDS FROM THE CLIENT
“Maggie is professional and true to her values. Working with an international, volunteer-run, service organization is tough. Maggie always takes the high-road and leads by example.
She is knowledgeable & creative. We rely heavily on her advice to create a website that serves as the information hub for our international organization together. It’s not easy to create a structure that is intuitive for people from every continent, culture, and language (except Antarctica). Events, projects and news needs updating on a daily basis from teams across the globe. She has helped us to create the structures for teams to update their information and to network our satellite sites.
Maggie is customer-centered. She makes sure we are true to our vision and mission. She helps us communicate those core values. She does all this while still helping us stay within budget. Why? She believes in what we do and is one of our key leaders and friends. “
– Laurie Zuckerman,
Director of Communications, ESRAG, Environmental Sustainability Rotary Action Group