Adventure Touring, based in Kelowna, BC, was looking to grow their Canadian and American market and launch an Australia and New Zealand division. We met when the owner was living in Revelstoke and connected right away.

Challenge

Adventure Touring had noticed a decrease in their market share and drop in search engine rankings.

Goal

AT was seeking a compelling and organic way to increase their SEO and reach their targeted audience.

Strategy

Through market research it was decided to relaunch under the new Adventure Touring brand, provide quality content creation through a compelling blog, launch an immersive social media strategy and tell a compelling story.

Outcome

Social media views increased from 0 to over 100,000 impressions and SEO plan saw search rankings for strategic key phrases rank #1-4 in search results.