And you should care.
Instagram’s Stories feature currently allows users to share up to 100 slides of photos and videos on their account, lasting 24 hours before disappearing. For creators and businesses, Stories are a great tool to showcase a new product or products, host a Q&A session, provide coverage of news and events, and more. Now, that’s changing.
Instagram just announced it will be capping stories at just 3 slides and users will be given the option to “show all” if they wish to see the remaining content. The thinking behind this is to hide excessive posts.
So, what does this mean for those of us in the small business and non-profit space? It means we’re going to get very tactical with our posting. We should be considering how we can be planting a hook in those first 3 slides. It’s time to adopt a 10-step guide, a multi-slide quiz, or perhaps it’s a keep-tabbing-through-to-find-out reveal. Now is not the time to be re-sharing user content on those first few slides, before highlighting our own.
There are many ways to approach this, but the important takeaway is that great content matters—it’ll help set you apart and have users actively engaging with your stories, rather than skipping past them.
Are you struggling with social? Posts not having an impact? Together we’ll transform your social savviness so you can reach your goals and have fun along the way. You’ll get the tools, direction and support you need to see real change, get those sales get outside! Ready?